Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Bhasker Mukerji

Advertisements on Facebook: Identifying the Persuasive Elements in the Development of Positive Attitudes in Consumers

Journal of Retailing and Consumer Services

English

Challenge in Traditional Service Delivery for Diabetes Management: Mobile Health, a Technology Driven System, Is the Alternative?

International Journal of Indian Culture and Business Management

English

The Role of Organizational Capabilities in Technology Commercialization Performance

English

Related publications

The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

Journal of Marketing

International Management

English

How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing

International Management

English

Understanding the Impact of Relationship Disruptions

Journal of Marketing

International Management

English

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

Journal of Marketing

International Management

English

The Bright Side and Dark Side of Embedded Ties in Business-To-Business Innovation

Journal of Marketing

International Management

English

Ethnographic Stories for Market Learning

Journal of Marketing

International Management

English

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Journal of Marketing

International Management

English

Reflections on “Transformative Marketing: The Next 20 Years”

Journal of Marketing

International Management

English

Competently Ordinary: New Middle Class Consumers in the Emerging Markets

Journal of Marketing

International Management

English

Managing Distributors' Changing Motivations Over the Course of a Joint Sales Program

Journal of Marketing

International Management

English