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Publications by Chia-Shun Shih

Symbolic Consumption of Advertisements for Male Perfumes: Effects of Advertising Appeals and Product Involvement on Advertising Effectiveness

Research in World Economy

Industrial Relations

International Relations

Political Science

English

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Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products

SSRN Electronic Journal

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The Impact of Advertising Appeals and Advertising Spokespersons on Advertising Attitudes and Purchase Intentions

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Sex Appeals in Advertising: Perceptions of Houseviwes

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The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen

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Advertising Effectiveness, Measurement Of

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Gendered Advertising: Content, Effectiveness and Effects – Psychological Perspective

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Advertising on the Edge: Appeal Effectiveness When Advertising in Extreme Sports

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The Effects of Advertising Valence on Comparative Advertising: The Roles of Counterarguments

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Price and Advertising Signals of Product Quality

Journal of Political Economy

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