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Publications by Debabrata Talukdar

Optimal Targeting of Advertisement for New Products With Multiple Consumer Segments

International Journal of Research in Marketing

English

Understanding Poverty and Promoting Poverty Alleviation Through Transformative Consumer Research

Journal of Business Research

English

Home Internet Access and Usage in the USA: Trends in the Socio-Economic Digital Divide

Communications of the Association for Information Systems

Information Systems

English

The 'Peter Pan Syndrome' in Emerging Markets: The Productivity-Transparency Tradeoff in IT Adoption

SSRN Electronic Journal

English

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Understanding the Impact of Relationship Disruptions

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The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

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The Bright Side and Dark Side of Embedded Ties in Business-To-Business Innovation

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Ethnographic Stories for Market Learning

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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

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Reflections on “Transformative Marketing: The Next 20 Years”

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Competently Ordinary: New Middle Class Consumers in the Emerging Markets

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Managing Distributors' Changing Motivations Over the Course of a Joint Sales Program

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