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Publications by Debra Zahay

Managerial Perspectives on Crowdsourcing in the New Product Development Process

Industrial Marketing Management

English

Building the Foundation for Customer Data Quality in CRM Systems for Financial Services Firms

Journal of Database Marketing & Customer Strategy Management

English

Understanding Why Marketing Does Not Use the Corporate Data Warehouse for CRM Applications

Journal of Database Marketing & Customer Strategy Management

English

Information Antecedents of Personalisation and Customisation in Business-To-Business Service Markets

Journal of Database Marketing & Customer Strategy Management

English

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Understanding the Impact of Relationship Disruptions

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The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

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The Bright Side and Dark Side of Embedded Ties in Business-To-Business Innovation

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Ethnographic Stories for Market Learning

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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

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Reflections on “Transformative Marketing: The Next 20 Years”

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Competently Ordinary: New Middle Class Consumers in the Emerging Markets

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Managing Distributors' Changing Motivations Over the Course of a Joint Sales Program

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