Amanote Research
Register
Sign In
Discover open access scientific publications
Search, annotate, share and cite publications
Publications by Esther Rozendaal
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)
International Journal of Advertising
Communication
Marketing
Processes and Effects of Targeted Online Advertising Among Children
International Journal of Advertising
Communication
Marketing
This Is Advertising! Effects of Disclosing Television Brand Placement on Adolescents
Journal of Youth and Adolescence
Developmental
Education
Social Sciences
Educational Psychology
Social Psychology
Related publications
The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
Understanding the Impact of Relationship Disruptions
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
The Bright Side and Dark Side of Embedded Ties in Business-To-Business Innovation
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
Ethnographic Stories for Market Learning
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
Reflections on “Transformative Marketing: The Next 20 Years”
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
Competently Ordinary: New Middle Class Consumers in the Emerging Markets
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
Managing Distributors' Changing Motivations Over the Course of a Joint Sales Program
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics