Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Harish Gautam

Human Brand Positioning: Success Mantras for Politics

MANTHAN: Journal of Commerce and Management

English

Related publications

Identity, Positioning, Brand Image and Brand Equity Comparison.

Independent Journal of Management & Production

English

Brand Positioning Through Print Advertising

Brand Management in Emerging Markets

English

Brand Positioning and Consumer Taste Information

European Journal of Operational Research

Information Systems

Management Science

Computer Science

Operations Research

English

Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention

Jurnal Manajemen Bisnis dan Kewirausahaan

English

Perception-Based Analysis: An Innovative Approach for Brand Positioning Assessment

Journal of Database Marketing & Customer Strategy Management

English

The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

Journal of International Studies

International Management

Political Science

Social Sciences

English

How Nostalgic Brand Positioning Shapes Brand Equity: Differences Between Emerging and Developed Markets

Journal of the Academy of Marketing Science

International Management

English

Finland's Success : Politics Without Resistance?

Estudios Internacionales

English

El Posicionamiento De Una Marca Deportiva (Brand Positioning)

Visionario Digital

English