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Publications by John M.T. Balmer

The Corporate Identity, Total Corporate Communications, Stakeholders’ Attributed Identities, Identifications and Behaviours Continuum

European Journal of Marketing

English

Corporate Identity: The Concept, Its Measurement and Management

European Journal of Marketing

English

The Saliency and Significance of Generic Identity: An Explanatory Study of UK Building Societies

International Journal of Bank Marketing

English

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