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Publications by Krzysztof Kubacki

The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia

Journal of Marketing Education

English

Benchmarking Alcohol Literacy: A Multi Country Study

Modern Management Review

English

What Is the Lived Experience of Trafficked Persons in Nigeria?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

English

Related publications

The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

Journal of Marketing

International Management

English

How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing

International Management

English

Understanding the Impact of Relationship Disruptions

Journal of Marketing

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English

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

Journal of Marketing

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The Bright Side and Dark Side of Embedded Ties in Business-To-Business Innovation

Journal of Marketing

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Ethnographic Stories for Market Learning

Journal of Marketing

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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Journal of Marketing

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Reflections on “Transformative Marketing: The Next 20 Years”

Journal of Marketing

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Competently Ordinary: New Middle Class Consumers in the Emerging Markets

Journal of Marketing

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Managing Distributors' Changing Motivations Over the Course of a Joint Sales Program

Journal of Marketing

International Management

English