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Publications by Lara Stocchi
Drivers and Outcomes of Branded Mobile App Usage Intention
Journal of Product and Brand Management
Innovation
Marketing
Management of Technology
Management
Strategy
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Management
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Mobile Applications for Pain Management: An App Analysis for Clinical Usage
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Health Policy
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Survey Mobile App
International Journal of Research in Engineering and Technology
Endorsements’ Effects of One Branded Service on Attitude, Purchase Intention and Intention of Recommendation Towards the Service Category
Annals of the Alexandru Ioan Cuza University - Economics
Drivers and Deterrents of Music Streaming Services Purchase Intention
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Buying Predilection of Buyers Towards Branded Mobile Phones Devices
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