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Publications by Metten de Vries

Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention

Journal of Interactive Marketing

International Management

English

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Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention

Journal of Business Economics and Management

English

Brand Image and Purchase Intention: A Case of Refrigerator Market in Sri Lanka

English

Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention

Jurnal Manajemen Bisnis dan Kewirausahaan

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Finding Congruence Between Sensation Seeking, Brand Personality and Purchase Intention

International Journal of Green Computing

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Peran Ewom Dalam Membentuk Brand Attitude Dan Purchase Intention Pada Brand Rollover Reaction

Communicology: Jurnal Ilmu Komunikasi

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Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intention

Journal of Business Research

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Effect of Brand Loyalty on Purchase Intention in Cosmetics Industry

Research in Business and Management

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Factors Affecting Purchase Intention Towards Smartphone Brand: A Study on Bangladeshi Private University Students

Global Disclosure of Economics and Business

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Effects of Multi-Brand Company’s CSR Activities on Purchase Intention Through a Mediating Role of Corporate Image and Brand Image

Journal of Fashion Marketing and Management

International Management

English