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Publications by Michael Hine
Investigating the Impacts of Brand Social Media Posts’ Linguistic Styles on Consumer Engagement
Introduction to the Minitrack on Text Analytics
Consumer Engagement With Brand Posts on Social Media: Current State and Research Agenda
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Three Essays on Understanding Consumer Engagement With Brand Posts on Social Media
Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media
Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value
Journal of Global Strategic Management
Predicting the Relevance of Social Media Posts Based on Linguistic Features and Journalistic Criteria
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TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION
