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Publications by Rashmi Adaval

Who Said What: The Effects of Cultural Mindsets on Perceptions of Endorser–message Relatedness

Journal of Consumer Psychology

Applied Psychology

English

Seeing and Thinking in Pictures: A Review of Visual Information Processing

Consumer Psychology Review

English

Effects of Extreme-Priced Products on Consumer Reservation Prices

Journal of Consumer Psychology

Applied Psychology

English

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The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

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International Management

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How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

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International Management

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Understanding the Impact of Relationship Disruptions

Journal of Marketing

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Research Handbook on Work and Well‐beingRonald J.Burke and Kathryn M.PageCheltenham, UK: Edward Elgar Publishing, 2017, 527 Pages, $270.00, Hardback

Personnel Psychology

Human Resource Management

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Organizational Behavior

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Editorial: A New Beginning

Personnel Psychology

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The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

Journal of Marketing

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The Bright Side and Dark Side of Embedded Ties in Business-To-Business Innovation

Journal of Marketing

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Ethnographic Stories for Market Learning

Journal of Marketing

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Issue Information

Personnel Psychology

Human Resource Management

Applied Psychology

Organizational Behavior

English

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Journal of Marketing

International Management

English