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Publications by Srinivas Sridharan

Understanding Poverty and Promoting Poverty Alleviation Through Transformative Consumer Research

Journal of Business Research

English

Impact of Subtle Gaze Direction on Short-Term Spatial Information Recall

English

Guiding Attention in Controlled Real-World Environments

English

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The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

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How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

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Understanding the Impact of Relationship Disruptions

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The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

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The Bright Side and Dark Side of Embedded Ties in Business-To-Business Innovation

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Ethnographic Stories for Market Learning

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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

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Reflections on “Transformative Marketing: The Next 20 Years”

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Competently Ordinary: New Middle Class Consumers in the Emerging Markets

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Managing Distributors' Changing Motivations Over the Course of a Joint Sales Program

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