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Publications by Sukki Yoon

Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value

Journal of Business Research

English

Conceptualizing Communication Capital for a Changing Environment

Communication Quarterly

English

Red Sox Versus Yankees, Sports Team Rivalry, Sports Symbols, and Distance Performance: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

English

Product Failure: Severity and Locus of Causality Effects on Brand Evaluations

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

English

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The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

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How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

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Understanding the Impact of Relationship Disruptions

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The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

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The Bright Side and Dark Side of Embedded Ties in Business-To-Business Innovation

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Ethnographic Stories for Market Learning

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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

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Reflections on “Transformative Marketing: The Next 20 Years”

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Competently Ordinary: New Middle Class Consumers in the Emerging Markets

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Managing Distributors' Changing Motivations Over the Course of a Joint Sales Program

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