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Publications by Syed Hassan Raza
Relationships Between the Advertising Appeal and Behavioral Intention: The Mediating Role of the Attitude Towards Advertising Appeal
SHS Web of Conferences
Relationships Between the Advertising Appeal and Behavioral Intention: The Mediating Role of the Attitude Towards Advertising Appeal and Moderating Role of Cultural Norm
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Advertising on the Edge: Appeal Effectiveness When Advertising in Extreme Sports
International Journal of Advertising
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Indian Perspective About Advertising Appeal
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The Influence of Advertising Value on Advertising Attitude and Its Impact on Purchase Intention
The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Sponsorship Congruity and Attitude Towards Advertising in Music Festivals: The Role of Trust and Social Media Engagement
Belief Dimensions and Viewer’s Attitude Towards TV Advertising in Thailand
International Journal of Marketing Studies
Antecedents of General Consumer Attitude Towards Religious Advertising in Pakistan
Journal of Islamic Business and Management (JIBM)
Determinant Factors of Consumers’ Green Purchase Intention: The Moderating Role of Environmental Advertising
Asian Social Science
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Finance
Humanities
Economics
Econometrics
Social Sciences
