Amanote Research
Register
Sign In
Discover open access scientific publications
Search, annotate, share and cite publications
Publications by Wisnu Prajogo
The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Related publications
The Impact of Advertising Appeals and Advertising Spokespersons on Advertising Attitudes and Purchase Intentions
African Journal of Business Management
The Influence of Advertising Value on Advertising Attitude and Its Impact on Purchase Intention
The Impact of Online Advertising on Tunisian Consumers’ Purchase Intention
Journal of Marketing Research and Case Studies
Determinant Factors of Consumers’ Green Purchase Intention: The Moderating Role of Environmental Advertising
Asian Social Science
Arts
Finance
Humanities
Economics
Econometrics
Social Sciences
The Relationship Between Viral Marketing and Consumer Purchase Intention, the Moderator Role of Brand Image and Age: Evidence From Smartphone Users in North Cyprus
Management Science Letters
Accounting
Management
Business
Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention
Journal of Business Economics and Management
Accounting
Management
Economics
Econometrics
Business
Relationships Between the Advertising Appeal and Behavioral Intention: The Mediating Role of the Attitude Towards Advertising Appeal
SHS Web of Conferences
Impact of Underdog Narrative Advertising Strategy on Brand Positioning and Customer Purchase Intentions
International Journal of Recent Technology and Engineering
Engineering
Management of Technology
Innovation
The Awareness of Environmentally Friendly Products: The Impact of Green Advertising and Green Brand Image
Management Science Letters
Accounting
Management
Business
