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Publications in Marketing

New Search Term Marketing Case

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

ICO Consults on Draft Online Privacy Code of Practice

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Evaluation of Innovative Technology Market Potential on the Basis of Technology Audit

Innovative Marketing

Management of Technology

English

Financial Product Complexity and the Limits of Financial Literacy: A Special Issue of the Journal of Financial Services Marketing

Journal of Financial Services Marketing

English

An Examination of the Profitability of Customers Acquired Through Price Comparison Sites: Implications for the UK Insurance Industry

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Did Mass-Mailing to 6,000 Nurses Breach Database Right?

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Methodological Framework for Integrated Business Structures Branding Development in Ukraine

Innovative Marketing

Management of Technology

English

Nuisance Calls Latest

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Research in a World Without Questions

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

The Dark Side of CRM — Customers, Relationships and Management

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English