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Publications in Marketing

Editorial: To Our Readers and Supporters From the New Editor

Journal of Advertising Research

English

Quantifying the Ripple: Word-Of-Mouth and Advertising Effectiveness

Journal of Advertising Research

English

Bringing the Market to Life: Screen Aesthetics and the Epistemic Consumption Object

Marketing Theory

English

Using Quasi-Experimental Data to Develop Empirical Generalizations for Persuasive Advertising

Journal of Advertising Research

English

Markets, Market-Making and Marketing

Marketing Theory

English

Working Consumers: The Next Step in Marketing Theory?

Marketing Theory

English

The Effects of Expert and Consumer Endorsements on Audience Response

Journal of Advertising Research

English

A Grey Relation-Based Model for Setting an Advertising Budget of Theme Parks

Journal of Hospitality Marketing and Management

Hospitality Management

Management Information Systems

English

Monumentality in ‘Capital’ Cities and Its Implications for Tourism Marketing

Journal of Travel and Tourism Marketing

Hospitality Management

English

Conflict Resolution Through Tourism Cooperation? The Case of the Partitioned Island-State of Cyprus

Journal of Travel and Tourism Marketing

Hospitality Management

English