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Publications in Marketing

A Note on SCL Koh's Paper ‘MRP-controlled Batch-Manufacturing Environment Under Uncertainty’

Journal of the Operational Research Society

Management Science

Management Information Systems

Operations Research

English

Aesthetics of Stock Investments

Consumption Markets and Culture

Social Psychology

English

Mirrors of Masculinity: Representation and Identity in Advertising Images

Consumption Markets and Culture

Social Psychology

English

New Product Development at Eastern Spice & Flavorings

Journal of Product and Brand Management

Management of Technology

English

Brand Analysis of a US Global Brand in Comparison With Domestic Brands in Mexico, Korea, and Japan

Journal of Product and Brand Management

Management of Technology

English

Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities

Journal of Marketing for Higher Education

English

Impulse Purchases of New Products: An Empirical Analysis

Journal of Product and Brand Management

Management of Technology

English

Pricing Information Goods

Journal of Product and Brand Management

Management of Technology

English

Online Consumer Communities and Their Value to New Product Developers

Journal of Product and Brand Management

Management of Technology

English

The LOGMAN Model: A Logical Brand Management Model

Journal of Product and Brand Management

Management of Technology

English