Discover open access scientific publications

Search, annotate, share and cite publications

Publications in Marketing

The New Era of Electronic Word of Mouth (eWOM): ‘Be More Chill’ Overrules the Critics

International Journal of Advertising

English

From the Editor in Chief: Thank You and Good Luck

Journal of International Marketing

International Management

English

Where Has the Research on Client–agency Relationships Gone? The Need for a Deeper Understanding of the Future of Account Management

International Journal of Advertising

English

Processes and Effects of Targeted Online Advertising Among Children

International Journal of Advertising

English

Satisfaction in Buyer–seller Relationships—Influence of Cultural Differences

Industrial Marketing Management

English

Value Co-Creation Practices and Capabilities: Sustained Purposeful Engagement Across B2B Systems

Industrial Marketing Management

English

Performance-Based Contracting in the Defence Industry: Exploring Triadic Dynamics Between Government, OEMs and Suppliers

Industrial Marketing Management

English

Driving Service Innovativeness via Collaboration With Customers and Suppliers: Evidence From Business-To-Business Services

Industrial Marketing Management

English

Effective Forms of Market Orientation Across the Business Cycle: A Longitudinal Analysis of Business-To-Business Firms

Industrial Marketing Management

English

Managing Salespeople Strategically When Promoting New Products—Incorporating Market Orientation Into a Sales Management Control Framework

Industrial Marketing Management

English