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Publications in Marketing
Managerial Perspectives on Crowdsourcing in the New Product Development Process
Industrial Marketing Management
Marketing
Why Frontline Employees Engage as Idea Collectors: An Assessment of Underlying Motives and Critical Success Factors
Industrial Marketing Management
Marketing
Brand Innovation and Social Media: Knowledge Acquisition From Social Media, Market Orientation, and the Moderating Role of Social Media Strategic Capability
Industrial Marketing Management
Marketing
Organizing in the Context of Global Project-Based Firm—The Case of Sales–operations Interface
Industrial Marketing Management
Marketing
Outcome-Based Contracts as New Business Model: The Role of Partnership and Value-Driven Relational Assets
Industrial Marketing Management
Marketing
Studying Innovation Processes in Real-Time: The Promises and Challenges of Ethnography
Industrial Marketing Management
Marketing
Re-Assessing Value (Co)-Creation and Cooperative Advantage in International Networks
Industrial Marketing Management
Marketing
The Varying Roles of Governance Mechanisms on Ex-Post Transaction Costs and Relationship Commitment in Buyer-Supplier Relationships
Industrial Marketing Management
Marketing
Identifying Moderators of Brand Attachment for Driving Customer Purchase Intention of Original vs Counterfeits of Luxury Brands
Journal of Business Research
Marketing
Supervisor Support, Role Ambiguity and Productivity Associated With Presenteeism: A Longitudinal Study
Journal of Business Research
Marketing
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