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Publications by Gianluigi Guido

Animated Logos in Mobile Marketing Communications: The Roles of Logo Movement Directions and Trajectories

Journal of Business Research

English

Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising

Journal of Advertising Research

English

Prototypes Versus Examples: A New Model of Online Credibility for Commercial Websites

Journal of Targeting, Measurement and Analysis for Marketing

English

The Relationship Between Fast Fashion and Luxury Brands

Global Marketing Strategies for the Promotion of Luxury Goods

English

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