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Publications by Magnus Hultman

Salesperson Improvisation: Antecedents, Performance Outcomes, and Boundary Conditions

Industrial Marketing Management
Marketing
2016English

Motivation Recipes for Brand-Related Social Media Use: A Boolean-fsQCA Approach

Psychology and Marketing
MarketingApplied Psychology
2016English

Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities

Journal of Marketing for Higher Education
MarketingEducation
2008English

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Issue Information

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